Privacy Policy

Effective Date: 01/01/2000 Last Updated: 04/20/2025

1. Introduction

This Privacy Policy (the “Policy”) explains how BADBOY TENNIS LLC (“BADBOY TENNIS LLC,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. This Policy applies to personal information collected through our website www.badboytennis.com, including its e-commerce store and integrated blog, and any other websites or mobile applications we operate (collectively, the “Website”), as well as personal information collected at our retail stores (“Retail Stores”).

By using the Website (including interacting with the blog), visiting our Retail Stores, or otherwise providing us with personal information, you agree to the terms of this Policy. If you do not agree with the practices described in this Policy, please do not use the Website or provide us with your personal information.  

We may update this Policy from time to time. We will notify you of any material changes by posting the new Policy on the Website and updating the “Last Updated” date. We encourage you to review this Policy periodically.  

2. Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). The categories of Personal Information we may collect include:  

  • Identifiers: Such as your name, postal address, email address, phone number, account username, IP address, or other similar identifiers. (Collected via store purchases, account creation, newsletter/blog subscriptions, blog comments, contact forms).

  • Personal Information Categories Listed in California Customer Records statute (Cal. Civ. Code § 1798.80(e)): Such as name, address, telephone number, credit card number, debit card number, or other financial information (collected for store transactions).  

  • Commercial Information: Such as records of products or services purchased, obtained, or considered, purchasing or consuming histories or tendencies, clothing size, and style preferences. (Primarily from store activity).

  • Internet or Other Electronic Network Activity Information: Such as Browse history (including blog posts read), search history, IP address, device type, operating system, and information regarding your interaction with our Website, application, or advertisements (e.g., pages visited, links clicked, time spent). (Collected via store and blog activity).

  • Geolocation Data: Such as your physical location derived from your IP address or mobile device coordinates (only if you grant permission).

  • Audio, Electronic, or Visual Information: Such as recordings of customer service calls (with notice/consent where required) or security footage in our Retail Stores.

  • User-Generated Content: Such as comments you post on our blog, product reviews, or other content you submit. (Specific to blog/review features).

  • Inferences: Drawn from any of the information identified above to create a profile about your preferences, characteristics, or behavior (e.g., inferring interest in certain tennis topics or apparel styles based on Browse/purchase history).  

We collect Personal Information from various sources, including:

  • Directly from you: When you create an account, make a purchase, subscribe to our newsletter or blog updates, post comments on the blog, contact customer service, visit our Retail Stores, or participate in surveys or promotions.

  • Automatically: When you interact with our Website (e.g., through cookies and tracking technologies used on both the store and blog sections).

  • From Third Parties: Such as marketing partners, data analytics providers (for store and blog traffic), comment hosting platforms (if used), or social media platforms (if you interact with us through those platforms).

3. How We Use Your Personal Information

We use your Personal Information for various business and commercial purposes, including:

  • Providing Services and Fulfilling Orders: To create and manage your account, process transactions, fulfill orders, manage deliveries and returns, handle warranty claims. (Legal Basis examples: Contractual Necessity, Legitimate Interests)

  • Operating the Blog: To display your comments, manage blog subscriptions, analyze readership, moderate content, and facilitate discussion. (Legal Basis examples: Legitimate Interests, Consent for subscriptions)

  • Customer Service and Relationship Management: To respond to your inquiries, provide support, manage our relationship with you, and gather feedback. (Legal Basis examples: Contractual Necessity, Legitimate Interests)

  • Marketing and Communications: Subject to your consent or opt-out rights where applicable, to send you newsletters (for store promotions or blog updates, depending on what you subscribed to), promotional materials, alerts, and other information. (Legal Basis examples: Consent, Legitimate Interests)

  • Personalization and Improvement: To understand your preferences (from store and blog interactions), personalize your experience, improve our products, blog content, and services, and develop new offerings. (Legal Basis examples: Legitimate Interests, Consent for certain tracking)

  • Analytics and Performance: To analyze Website traffic (store and blog), usage patterns, compile anonymous statistics, and measure the effectiveness of our content and marketing. (Legal Basis examples: Legitimate Interests, Consent for certain tracking)

  • Security and Fraud Prevention: To protect the security and integrity of our Website and Retail Stores, detect and prevent fraud, spam (including comment spam), identity theft, and other unlawful activity. (Legal Basis examples: Legitimate Interests, Legal Obligation)

  • Legal Compliance: To comply with applicable legal requirements, industry standards, and our internal policies (including our Terms and Conditions and any blog commenting rules). (Legal Basis example: Legal Obligation)

  • Business Operations: To conduct surveys (with your consent), manage customer satisfaction, and support our general business operations. (Legal Basis examples: Legitimate Interests, Consent)

4. How and Why We Share Your Personal Information

We do not sell your Personal Information for money. However, we may "share" Personal Information (as defined under laws like the CCPA/CPRA, which can include disclosure for cross-context behavioral advertising) or disclose it to third parties for business purposes. We may share/disclose your Personal Information with the following categories of recipients:

  • Service Providers: Companies performing services on our behalf (payment processing, order fulfillment, shipping, data analytics [for store & blog], marketing assistance, website/blog hosting, email delivery [for newsletters & blog updates], customer service, comment moderation/hosting platforms. They are contractually obligated to protect your information.

  • Affiliates and Subsidiaries: Other companies within the BADBOY TENNIS LLC corporate family.

  • Marketing and Advertising Partners: Third parties helping us market our products (advertising networks, social media platforms). This may involve "sharing" under CCPA/CPRA, subject to your opt-out rights.

  • Publicly (for Blog Comments): Information you voluntarily include in blog comments (like your name/username and the comment itself) may be publicly visible.

  • Legal and Law Enforcement: When required by law or legal process, or to protect rights, property, or safety.

  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

We require third parties to respect the security of your Personal Information and treat it according to law.

5. Cookies and Tracking Technologies

We and our third-party partners use cookies and similar technologies on both the store and blog sections of our Website to collect information about your Browse activities. This helps us operate the Website, analyze usage, personalize content, deliver relevant advertising, and enable features like remembering you are logged in or facilitating blog comments.

For detailed information about these technologies, their purposes, and your choices, please see our separate Cookie Policy [Link to Cookie Policy].

6. Data Security

We implement reasonable safeguards to protect your Personal Information. However, no system is 100% secure. We cannot guarantee the absolute security of your information. Information you post publicly (like blog comments) is visible to others.

7. Data Retention

We retain your Personal Information only for as long as reasonably necessary for the purposes outlined in this Policy, or as required by law (e.g., tax, legal reporting, or other regulatory requirements). Retention periods vary based on the type of information and the context.

  • Example: Transaction data may be kept for [e.g., 7] years for legal/financial compliance.

  • Example: Account information is kept while your account is active and for a reasonable period afterward.

  • Example: Blog comment data may be retained as long as the blog post is active, unless you request deletion (subject to exceptions).

  • Example: Marketing/newsletter subscription data is kept until you unsubscribe.

We will securely delete or anonymize your Personal Information when it is no longer needed.

8. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights regarding your Personal Information, including:

  • Access/Know: Request details about the Personal Information we hold about you.

  • Correction/Rectification: Request correction of inaccurate data.

  • Deletion/Erasure: Request deletion of your data (including blog comments), subject to exceptions.

  • Restrict Processing: Request limits on how we process your data.

  • Data Portability: Request a copy of your data in a portable format.

  • Object: Object to processing based on legitimate interests or for direct marketing.

  • Opt-Out of Sale/Sharing (CCPA/CPRA): Direct us not to "sell" or "share" your Personal Information for cross-context behavioral advertising.

  • Limit Use of Sensitive Personal Information (CCPA/CPRA, if applicable): Limit the use/disclosure of sensitive data to specific purposes.

  • Withdraw Consent: Withdraw consent where processing is based on consent (like for marketing emails or specific blog subscriptions).

  • Non-Discrimination: Not be discriminated against for exercising rights.

  • Lodge a Complaint: Complain to a data protection authority.

How to Exercise Your Rights:

Contact us using one of the methods below. Please specify the right(s) you wish to exercise.

We will verify your identity before processing requests. California residents may use authorized agents (requiring proof of authorization and potentially direct identity verification). We will respond within legally required timeframes.

9. Specific Notices for Certain Jurisdictions

  • California Residents (CCPA/CPRA Notice):

    • You have the specific rights listed in Section 8. For details on data categories, sources, purposes, and sharing in the last 12 months, see Sections 2, 3, and 4.

    • Opt-Out of Sale/Sharing: To opt out, click here: Do Not Sell or Share My Personal Informatio

    • We do not knowingly sell/share PI of minors under 16 without required authorization.

  • Nevada Residents: You may opt out of the "sale" of certain "covered information." Submit requests to hello@badboytennis.com.

  • European Economic Area (EEA), UK, Switzerland (if applicable):

    • You have GDPR/equivalent rights (see Section 8).

    • Our legal bases are noted in Section 3.

    • International transfers rely on safeguards like Standard Contractual Clauses. Contact us for details.

    • You may lodge a complaint with your local supervisory authority.

10. Children's Privacy

Our Website is not intended for children under 13 (or 16 where applicable by law). We do not knowingly collect Personal Information from children below this age without parental consent. If you believe we have, please contact us to request deletion.

11. Third-Party Websites

Our Website may link to third-party sites (e.g., social media, external resources linked in blog posts). This Policy does not apply to those sites. Please review their privacy policies.

12. Changes to This Privacy Policy

We reserve the right to modify this Policy. Changes are effective immediately upon posting the updated version on the Website with a revised "Last Updated" date.

13. Contact Us

For questions or concerns about this Policy or our privacy practices:

  • Email: hello@badboytennis.com